nice to meet you. I’m Daniela M. Weise
and the face behind FLEUR BLEUE DESIGN. All jewelry pieces are designed & handmade by myself. High quality and a romantic design is very important to me.
FLEUR BLEUE DESIGN was founded during my work as a bridal stylist, where I had the pleassure to support +150 brides with make-up and hairstyling. I have worked with several accessories, which could not convince me as a hairstylist. My motivation to do it better!
The art of beading is not new to me, because it fascinates me since I am 13 years old. Actually I taught myself everything for this craft. My passion for beading has been with me since I was a teenager and has continued to develop over the years.
In 2015 I discovered the art of handmade silk flowers, which I love to use for filigree designs.
I combine different materials & techniques and like to be inspired by real flowers. This way I create special pieces of jewelry for the romantic bride, which are always unique.
It all began as a hobby
During a family holiday in the south of France my younger sister discovered a small pearl crocodile at a fair. As soon as I had the pearl animal in my hands, I immediately wanted to make some myself, but “more beautiful” they should be.
As soon as I arrived home again, I was already busy organizing small glass beads and accessories and “beading” for hours – as I still call it. Soon many more exotic bead animals followed and finally bracelets and necklaces
As a teenager I offered my beadwork at the local flea market and was allowed to exhibit twice as the youngest exhibitor at the neighbouring hobby artist market.
At that time, my preference for “natural” make-up – my specialty as a bridal stylist – also developed.
Start of the creative journey
My passion for beadwork has always accompanied me over the following years as a hobby and has always developed further. I still enjoy it very much and it helps me to relax.
Until then, my creativity did not really have a place in my professional life. This did change only after I graduated in business administration, when I realized that I really wanted to be creative. So I followed my heart and started to build my creative calling.
It was a big step for me to fulfill my childhood dream of becoming a professional professional Make Up Artist & Hair Stylist. While still in training I founded my jewelry label and made at that time more traditionally inspired jewelry pieces.
It’s all bridal inspired
Already during my training as a stylist I knew that I wanted to specialize in bridal stylings. So it was easy for me to put the focus of my two creative activities on bridal styling and bridal accessories and combine them perfectly with each other. FLEUR BLEUE DESIGN was born.
What could be more beautiful than to be allowed to use your own creations in bridal hairstyles and to learn from “real” brides what they really want for hair accessories and to be inspired by them for your own designs?
Until 2019 I was allowed to do about 150 bridal stylings myself and am very happy that more than 500 brides worldwide wore jewelry by FLEUR BLEUE DESIGN on their special day. Thank you very much for your trust and support!
Since 2020 I don’t offer bridal stylings anymore, but I share my knowledge and experience as a business coach.
I’m working on my offer for future bridal stylists and support them and other creatives in building their online business.
Why did I choose the name
FLEUR BLEUE DESIGN for my jewelry label?
No, I think I have no French roots, but I am a hopeless romantic person and therefore love it romantic, feminine and elegant. But everything has to be harmonious and not too much.
In addition, I am in love with flowers and am fascinated by their perfection. Mother Nature is the greatest artist ever and the best source of inspiration for me. Peonies are one of my favorites.
Incidentally, this is a fixed French expression and means romantic as well as playful and was the perfect choice for the name of my jewelery label.
About the collection
What is characteristic for the jewelry?
Sometimes minimalist and with “clean chic” or even full of details are the wedding hair accessories from FLEUR BLEUE DESIGN. Some of them are also available as perfectly matched bridal hair jewelry sets.
I love to combine finely balanced tone-in-tone color combinations with different techniques and materials or to consciously use just a touch of color as an accent.
I also like to include flowers in my designs. I am particularly fascinated by feather-light silk blossoms, which I make completely by myself from the first draft to the finished flower.
Tips & advice on the subject of hair accessories
You can read on my blog why silk hair blossoms are a wonderful alternative to real flowers as hair decorations.